Nupur Maskara
Nupur Maskara's Latest Posts
Pernod Ricard to use QR codes to foil counterfeiters
France-based producer and distributor of spirits and wines, Pernod Ricard will use QR codes for products packaged in China from April, in a bid to foil counterfeiters. Consumers can scan the digital codes with their smartphones. The digital codes will also help tackle counterfeiting, as they will be checked automatically with a known database. If […]
Restaurants use mobile scratch cards to engage with millennials
A recent survey from The NPD Group, a retail research firm, found that over one in three decisions on where to eat out are determined by deals. At the same time, millennials are unlikely to cut coupons, so restaurants like McDonald’s, Papa Murphy’s, and Ponderosa are using smartphone apps like Front Flip to lure millennials […]
Can facial recognition technology replace RFID?
Facial recognition technology (FRT) is set to topple Radio Frequency Identification (RFID). It’s less expensive and can be used in a greater variety of ways. Retail, events, marketing, and payment solutions are all using FRT. In fact, FRT and visual identification systems are being used to pinpoint people and inventory, too. FRT is more affordable […]
