{"id":2833,"date":"2013-10-02T07:26:10","date_gmt":"2013-10-02T11:26:10","guid":{"rendered":"https:\/\/www.myassettag.com\/blog\/?p=2833"},"modified":"2025-02-26T02:31:46","modified_gmt":"2025-02-26T07:31:46","slug":"pernod-ricard-qr-codes-counterfeiters","status":"publish","type":"post","link":"https:\/\/www.myassettag.com/blog\/pernod-ricard-qr-codes-counterfeiters\/","title":{"rendered":"Pernod Ricard to use QR codes to foil counterfeiters"},"content":{"rendered":"

France-based producer and distributor of spirits and wines, Pernod Ricard will use QR codes <\/a> for products packaged in China from April, in a bid to foil counterfeiters. Consumers can scan the digital codes with their smartphones. The digital codes will also help tackle counterfeiting, as they will be checked automatically with a known database. If the code is not recognized, manufacturers can ask consumers where they purchased the products. Later, the police can be brought in.<\/p>\n

Consumers and Pernod Ricard will know each other better<\/h2>\n

Consumers can download information on the origin of Pernod Ricard\u2019s products. They can get information on the production process<\/a>, which will enhance their impression of the quality of the products.<\/p>\n

Alcohol producers should be equipped to have digital printing on all packaging so consumers are aware of \u201cwhere every single bottle came from and where it was produced,\u201d says Alister McIntosh, manufacturing director, Chivas Brothers- Pernod Ricard\u2019s Scotch whisky unit.<\/p>\n

The QR codes will give Pernod Ricard information on its consumers\u2019 purchasing habits, so that they can devise more informed marketing campaigns. When asked if the QR codes are for consumer data or counterfeit prevention, McIntosh says, \u201cIt\u2019s a dual stream. We have always got to be one step ahead. A lot of the packaging that we do is to protect the Chivas brand.\u201d<\/p>\n

QR codes only way to combat fakes in alcohol industry<\/h2>\n

The digital codes will be an integral part of the packaging and counterfeiters will not be able to replicate them. The codes are simple to produce and not expensive either. Although QR codes have not been used often to prevent counterfeiting, they could be effective.<\/p>\n

QR codes are the only way to stamp out fakes in the alcohol industry, according to a counterfeiting expert who spoke at the London International Wine Fair in May. Geert de Vries, from KPMG\u2019s risk services unit says QR codes scanned in stores by consumers can alert manufacturers instantly, about where fakes are being sold.<\/p>\n

QR codes \u201cwill grow to be enormous,\u201d says de Vries. He went on to say that \u201cthe whole illicit trade can be stopped by unique codes.\u201d According to him, the European Union plans to make it compulsory for all alcohol products to have a unique code.<\/p>\n","protected":false},"excerpt":{"rendered":"

France-based producer and distributor of spirits and wines, Pernod Ricard will use QR codes for products packaged in China from April, in a bid to foil counterfeiters. Consumers can scan the digital codes with their smartphones. The digital codes will also help tackle counterfeiting, as they will be checked automatically with a known database. If […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2833","post","type-post","status-publish","format-standard","hentry","category-qr-codes"],"yoast_head":"\nPernod Ricard to use QR codes to foil counterfeiters - MyAssetTag.com Blog<\/title>\n<meta name=\"description\" content=\"Pernod Ricard will use QR codes for products packaged in China from April, in a bid to foil counterfeiters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.myassettag.com/blog\/pernod-ricard-qr-codes-counterfeiters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pernod Ricard to use QR codes to foil counterfeiters - 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