A bicycle is stolen every seven seconds in the U.S., and while thousands of bicycles are recovered by law enforcement each year, very few are returned. The reason is that there is often no way to identify the bicycle's owner.
BikeGuard™: The Free Bike Registry is a service hosted by MyAssetTag, an online retailer which makes asset tags to identify your bike in case of theft or accident. We catalog bicycles and their owners via individual numbers stamped on the frame of registered bikes. And we offer asset tags and registration for up to three bikes to bike owners across North America for free.
Why We Do It: because the cyclists here at our Brooklyn office know what it's like to lose a bike, when it's most probably languishing in the storeroom of a police station because it lacks proper identification. As one police station puts it, "The purpose of the program is to reduce the number of bicycles stolen and assist the police in the recovery of stolen bicycles."