QR codes
On Britain’s largest warship, QR codes map the way
Finding your way around a shopping mall or football stadium can be hard enough – imagine having to navigate the windowless labyrinth of the two mammoth warships that will soon be part of Britain’s Royal Navy. Lucky for the crews working on those ships, there’s now a QR code-powered navigation system to guide them. The […]
Study: “Mobile is the new normal”
The 2013 holiday shopping season proved again and again that consumers are making mobile commerce a part of their lives. Studies of consumer behavior during the holiday season have noted increases in consumer usage of smart phones and/or tablets for holiday shopping—and not just for actual sales transactions. Consumers are scanning bar and QR codes, […]
QR code medical bracelets help kids with autism & their parents
Some years ago, before QR codes and smart phones could conjure reams of information with a point and a click, I went to the mall with a friend and our toddler children. We had settled into a table at the food court for lunch, and my friend had gone off to get some food, loosening […]
Headstones with QR codes drag cemeteries into the digital age – including Arlington?
They might not yet rank as a full-fledged trend, but QR-coded ID tags are showing up in cemeteries, linking both the bereaved and the curious to online photos, obituaries, and video and audio memorials to the departed. Whether etched with lasers directly onto the headstone, or tattooed onto a metal or ceramic plaque that is […]
Pernod Ricard to use QR codes to foil counterfeiters
France-based producer and distributor of spirits and wines, Pernod Ricard will use QR codes for products packaged in China from April, in a bid to foil counterfeiters. Consumers can scan the digital codes with their smartphones. The digital codes will also help tackle counterfeiting, as they will be checked automatically with a known database. If […]
QR codes are going to the dogs — and petsitters are signing up
Walking a dog or cleaning a cat’s litterbox are the lowest of low-tech pursuits, but when those chores metamorphose from personal to business, low-tech isn’t good enough. The solution: QR-coded tagging systems specially designed for petsitting entrepreneurs. Pet Check Technology is a Chicago-based company that offers pet-sitting companies a QR code-based, full-spectrum business suite that includes […]
Restaurants use mobile scratch cards to engage with millennials
A recent survey from The NPD Group, a retail research firm, found that over one in three decisions on where to eat out are determined by deals. At the same time, millennials are unlikely to cut coupons, so restaurants like McDonald’s, Papa Murphy’s, and Ponderosa are using smartphone apps like Front Flip to lure millennials […]
Survey: Older adults less likely to use QR codes
Does your grandma use QR codes? If she’s over the age of 60, there’s more of a chance that she hasn’t. That’s not being snarky or ageist. To paraphrase the late great Richard Dawson, it’s what the survey says. A new study has found that older adults are only 13 percent as likely to have […]
Scan here for sustainable sushi
With mislabeled seafood a nationwide concern, the folks at Harney Sushi wanted to get the message out: not only is their fish exactly what the menu says it is, but it comes from sustainable sources. Scannable QR codes seemed like a solution, but, as manager Carmina Katigbak put it, “You see QR codes all over […]
Artist Guillermo Bert weaves QR codes into indigenous tapestries
When you look at a QR code, you likely see a collection of pixelated lines and shapes coded to label a product or a piece of inventory or equipment. When an artist like Guillermo Bert looks at the same QR code, he sees something entirely different. The mixed media artist had been incorporating various kinds of encrypted […]