Karen Berman
Karen Berman's Latest Posts
Survey: Older adults less likely to use QR codes
Does your grandma use QR codes? If she’s over the age of 60, there’s more of a chance that she hasn’t. That’s not being snarky or ageist. To paraphrase the late great Richard Dawson, it’s what the survey says. A new study has found that older adults are only 13 percent as likely to have […]
Scan here for sustainable sushi
With mislabeled seafood a nationwide concern, the folks at Harney Sushi wanted to get the message out: not only is their fish exactly what the menu says it is, but it comes from sustainable sources. Scannable QR codes seemed like a solution, but, as manager Carmina Katigbak put it, “You see QR codes all over […]
Artist Guillermo Bert weaves QR codes into indigenous tapestries
When you look at a QR code, you likely see a collection of pixelated lines and shapes coded to label a product or a piece of inventory or equipment. When an artist like Guillermo Bert looks at the same QR code, he sees something entirely different. The mixed media artist had been incorporating various kinds of encrypted […]
Electronic Article Surveillance (EAS) proven to reduce retail shrink
Most consumers are familiar with Electronic Article Surveillance (EAS), even if they don’t know it by that name. But who hasn’t seen—or been—that shopper who walks happily out of a department store with the security tag on a newly purchased garment still activated? Suddenly you’re stuck—deer-in-the-headlights style—while the tag triggers an eardrum-splitting tone that lasts […]
How tagging horseshoe crabs saves the world (or at least a few lives)
Ten preschoolers and 15 second graders arrived at Southport Beach in Fairfield, Connecticut, one cloudy morning recently, to take part in a wildlife tagging study. It was low tide as they made their way across the beach, scanning the sand for a glimpse of the brown, helmet-shaped shells that beachgoers up and down the eastern coast […]