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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Step-by-step guide to creating DIY vintage metal rim tags
If you’re in love with all things vintage, here is something that will appease your visual senses. Create easy and inexpensive vintage metal tags using the power of tea leaves—all in the comfort of your home. These metal tags have a multitude of uses—gift packing, product packaging and shipping, marking, decoration, scrapbooking, creating DIY […]

On Britain’s largest warship, QR codes map the way
Finding your way around a shopping mall or football stadium can be hard enough – imagine having to navigate the windowless labyrinth of the two mammoth warships that will soon be part of Britain’s Royal Navy. Lucky for the crews working on those ships, there’s now a QR code-powered navigation system to guide them. The […]

Study: “Mobile is the new normal”
The 2013 holiday shopping season proved again and again that consumers are making mobile commerce a part of their lives. Studies of consumer behavior during the holiday season have noted increases in consumer usage of smart phones and/or tablets for holiday shopping—and not just for actual sales transactions. Consumers are scanning bar and QR codes, […]

QR code medical bracelets help kids with autism & their parents
Some years ago, before QR codes and smart phones could conjure reams of information with a point and a click, I went to the mall with a friend and our toddler children. We had settled into a table at the food court for lunch, and my friend had gone off to get some food, loosening […]

Headstones with QR codes drag cemeteries into the digital age – including Arlington?
They might not yet rank as a full-fledged trend, but QR-coded ID tags are showing up in cemeteries, linking both the bereaved and the curious to online photos, obituaries, and video and audio memorials to the departed. Whether etched with lasers directly onto the headstone, or tattooed onto a metal or ceramic plaque that is […]